1. Create a necessity and a goal.
- Why should anyone follow my page?
- What will they gain from it?
- What’s my goal here?
2. Sign up as a business account.
Most popular social media channels support business accounts and provide key features and metrics that help businesses run their channel more efficiently. You can find analytics about things like post performance and page growth, which can help you see what you’re doing right and what you need to change. Once you’ve found enough success with your business account, you can get your page verified, which will enable your audience to discover you more easily.
3. Create a referral program.
Once you have an audience, it’s time to leverage them to bring in even more followers. Create a referral program that incentives them to share your page among their circle. Sketch a clean, simple referral plan that doesn’t take away your current followers’ experience with your page or product. Make sure you, your current followers, and your invitees all benefit in some way.
4. Create quality content.
Your followers will not talk about your page unless you host quality content there. Since you’re not promoting your posts, you’re solely relying on the quality of the content and the interest of your followers to get it going. Talk about features, offers, updates, help, and news — anything that’s exciting and informative to your customers. Keep in mind that no matter what, content will always be king.
5. Use social media buttons.
If you have an active blog or a website, include social media buttons that make it easy for customers to find your page. Social media buttons are small, unobtrusive, and can blend in with your page easily — make sure to list them at the end of every article you write. This can help generate followers every time a new piece is uploaded. And don’t forget to link these pieces on your social media page, too!
6. Use relevant hashtags.
Tagging your posts is important, as these tags contribute to the algorithm that determines the rank of your posts. Whenever there’s an ongoing trend, share your opinion or news related to it, and tag it with a relevant hashtag. Non-followers who follow the hashtag will then see your posts and, hopefully, follow your page to see more. Hashtags are very effective for reaching out to a wide spectrum of people.
7. Host a contest or an event.
One of the oldest tricks in the book is to host an event for your audience, with a raffle or contest that rewards the winners in some way. This reward doesn’t have to be expensive but should match the amount of work the contestants have to put into it. You can create events like webinars or Q&A sessions, or any engaging activity, and set aside a date for it. Once you announce it, start promoting it every day and generating hype, which will lead to a spike in followers.
8. Use curated content.
One of the most overlooked marketing techniques is the use of curated content on your social media pages. Find content created by experts and celebrities in your industry and link them on your page, with relevant hashtags. This can give you a lot of exposure online if the author has a huge following. Using curated content also saves you the pain of writing and reviewing original content every day.
9. Engage with your audience and influential people.
Social media isn’t just about posting news, offers, and events; they are, by definition, a medium for being social. Engaging with your followers, influential bloggers, and popular brands is a powerful way to generate buzz on social media. When you sound more like a person and less like an enterprise, people will feel comfortable having a conversation with you and are more likely to trust you. Develop some meaningful, yet professional, relationships with your followers to get valuable feedback and testimonials, which can boost your social media profile even higher.
10. Integrate social with CRM.
Embrace the fact that your business is small enough to be frugal, but be prepared to go big.