Salespeople love the challenge of landing the next big deal: discovering the lead; building the relationship; beating the competition; negotiating the terms; signing the contract. It’s fast-paced, high-stakes work.
Sales teams are competitive by nature. Games are the perfect platform to encourage and direct that competitive drive.
That’s why Zoho created Gamescope for Zoho CRM: to increase sales team performance by increasing engagement. Once the feature has been configured by a CRM admin, anyone can strike up a little healthy competition to increase motivation and drive growth.
CRM users win trophies by competing in both team-wide and one-on-one games. Each game has a set of challenges based on the tasks in your organization’s daily workflow, such as converting leads, making calls or winning potentials. Trophies are awarded to the winners of each challenge within a game, which means you can earn a trophy for a challenge even if you do not win the overall game. The team or sales rep who completes the most challenges within the time allotted wins the game.
Even if you don’t have time to participate in a full game with your peers, you can also win badges by reaching certain recurring sales performance milestones—such as making a set number of notes or converting a set number of leads—during a set period of time. Once the milestone resets, you can earn it again. That way, badges serve as a tool to encourage your colleagues to improve day by day.
INCREASING YOUR POSITION
The number of times a user wins a game is also another indication of skill and hard work. To measure this, Gamescope totals up how many times each user has won a particular game, awarding 1st, 2nd, and 3rd place to the top performers. These publicly visible positions use transparency to encourage growth at all levels of your organization.
EVERYONE'S A WINNER
A bit of friendly competition is a great way to motivate your team to work harder and sell more. With these tools to measure progress, employees will actively drive their own development. Eventually everyone benefits, from players to sales managers to the company as a whole. The more games people win and the more badges they earn, the more sales they’ll make.